Privacy Policy Ex Art. 13 Of Regulation EU 2016/679

1. Definitions

  1. Cookies: cookies are text files (letters and/or numbers) that contain information that is stored on a User’s computer or mobile device each time the User visits a website through a browser or web app. Upon subsequent visits, the browser sends cookies to the website that generated them. Cookies are stored either for a limited period of time for a specific site (i.e. session cookies), or for a longer period of time regardless of browsing time (i.e. persistent cookies).
  2. Cookies Policy: points 9 of this Privacy Policy
  3. Events: events or exhibitions organized by Kheperer or to which Kheperer participates for promoting the Products and/or its trademark and/or commercial image.
  4. Form: contact form available on the Website for sending requests by the Users to Kheperer
  5. GDPR: Regulation EU No. 2016/679 of April 27th, 2016.
  6. Personal Data: any information that directly or indirectly concerns an identified or identifiable natural person such as the person’s name, identification number, location data, online identifiers, or factors of the person’s physical, physiological, genetic, psychic, economic, cultural or social identity.
  7. Privacy Policy: the information contained in this document concerning the processing of Personal Data and information on Cookies.
  8. Processing: any operation or set of operations concerning Personal Data, including, by way of example, the collection, organisation, structuring, storage, modification, extraction, consultation, use, circulation, interconnection, limitation, erasure and destruction of the Personal Data.
  9. Users: users of the Site.
  10. Website: this website.

2. Data Controller

The Data Controller is Kheperer S.r.l., VAT No. IT 02942240355 e Registration to the Companies House of Reggio Emilia No. REA RE – 326783, with registered office in via Gian Battista Venturi 100, Bibbiano (RE), 42021.

Any requests by the Users concerning the Processing carried out by Kheperer as the data controller (including if Users wish to exercise their rights as per point 8 below) shall be addressed to Kheperer via mail, sent to its registered office, or via e-mail, sent to the address info@kheperer.it

3. Purposes and legal basis of the Processing

Kheperer collects and uses Users’ Personal Data for the following purposes:

  1. Allow Users to browse the Website, essentially through the use of Cookies: the Processing of Personal Data for the purpose under this letter a) is governed by the Cookie Policy, available on the Website, that Kheperer recommends consulting.
  2. Managing the requests of contacts or of quotation received by Kheperer through the completion of the Form: the Processing of Personal Data for the purpose under this letter b) is necessary for the management of contact requests sent by the Users through the Form. This Processing is based on the free, specific, informed, and unequivocal consent of the User, expressed through a declaration or positive action (e.g. flag) on the Website. The withdrawal of consent can be exercised by the User at any time, following the instructions in point 8 letter a) of this Privacy Policy.
  3. Following optional consent, perform statistical analysis and market research, sending information and advertising material regarding the Products and proposing and inviting to the Events: the Processing of Personal Data for the purpose under this letter d) is optional and any refusal by the User will prevent the User from benefitting from newsletter regarding the Products and the Events. This Processing is based on the free, specific, informed, and unequivocal consent of the User, expressed through a declaration or positive action (e.g. flag) on the Website. The withdrawal of consent can be exercised by the User at any time, following the instructions in point 8 letter a) of this Privacy Policy
  4. Provide for a uniform display of fonts in the Website by Google Web Fonts: the Processing of Personal Data under this letter e) is optional and any refusal by the User will prevent the User from using a Website that has a uniform display of text and fonts, without affecting the performance of the Website. For this purpose, the User’s browser connects to Google’s servers and enables Google to know that the Website has been accessed via the User’s IP address. This Processing is based on Kheperer’s legitimate interest consisting of the benefit that Kheperer may obtain in offering a Website having a uniform and appealing presentation of Kheperer’s online offers, protecting and supporting Kheperer’s brand and style. If the User’s browser does not support web fonts, a standard font will be used by the User’s computer. The objection to this Processing can be exercised by the User at any time for any reason by following the instructions under point 8, letter f) of this Privacy Policy
  5. Perform statistical analysis concerning the use of the Website, for improving the Website. Where possible, to achieve this purpose, Kheperer will use anonymous data (data that do not identify or make Users identifiable and therefore do not constitute Personal Data): the Processing of Personal Data under this letter f) is optional and any refusal by the User will prevent the User from using a Website that most fit his/her preferences, but it will not affect User’s use of the Services. This Processing is based on Kheperer’s legitimate interest consisting of the benefit that Kheperer may obtain in offering a Website that improves the browsing and most fit the preferences expressed by User, that Kheperer considers it as prevailing over User’s right to privacy. The objection to this Processing (expect where carried on using anonymous data) can be exercised by the User at any time for any reason by following the instructions under point 8, letter f) of this Privacy Policy

4. Personal Data modalities of collection

Kheperer collects Personal Data as follows:

Personal Data provided on the Website by the Users: these Personal Data are provided by the Users, for example, by filling in the Form;

Personal Data collected during the Events: these Personal Data are provided by the Users during the Events;

Personal Data automatically collected by the Website: these Personal Data are automatically collected by the Website, for example through Cookies (for additional information, Kheperer recommends consulting the Cookie Policy available on the Website).

5. Categories of recipients of Personal Data

Personal Data are processed by Kheperer and/or by third parties, selected based on their reliability and expertise, to which the Personal Data could be provided as necessary or appropriate, as long as they operate within Italy and the European Union. Users’ Personal Data could be processed by, and/or provided to

  • a) employees and/or staff of Kheperer;
  • b) third-parties providers of services necessary for the proper functioning of the Website (e.g. companies that offer web hosting services);
  • c) third-party providers of browsing data analysis concerning the Website (Google Analytics);
  • d) companies of the group of companies of which Kheperer is member
  • e) subject to the optional consent of the User, third-party providers of automated newsletter services and/or commercial communications, and of services involving marketing, promotion, and analysis of habits and consumer choices.

6. Period of storage of the Personal Data (or criteria for determining such period)

Kheperer will keep Personal Data for the period of time strictly necessary to achieve the purposes for which the Personal Data were collected, as per point 3 above. Without prejudice to User’s exercise of their right to withdraw their consent as per point 8 letter a) below or their right to object as per point 8 letter f) below, Kheperer will keep Personal Data as follows

  • a) Cookies: for the purposes as per point 3 letter a), see the Cookie Policy Cookies here below;
  • b) Personal Data for managing the contact, quotation and assistance request: for the purpose under point 3 letters b) and c), for a period of 24 months from the receipt of the request sent by the User by filling in the Form or starting the Live Chat Service and/or spontaneously communicated by the User to Kheperer by e-mail or offline means. By way of exception from this term, in case of a complaint or a claim the User’s Personal Data will be kept for the period referred to in the following letter e);
  • c) Personal Data for commercial communications: for the purposes under point 3 letter d), for a period of 24 months after the User’s last interaction with Kheperer, suitable to demonstrate an interest in receiving marketing communications concerning Kheperer , including the collection of consent, the opening of a newsletter, the purchase of a Product and/or the participation to Events;
  • d) Personal Data for improving the Website: for the purposes under point 3 letters e) and f), for a period of 24 months after the User’s last browsing on the Website;
  • e) in any case, Kheperer is authorized to keep, in whole or in part, Personal Data for a maximum of 10 years from when they are collected, limited to the information necessary to comply with legal obligations and allow Kheperer to ascertain, exercise and defend its rights in court or before any other competent authority.

Once these terms expired, Kheperer will automatically erase the Personal Data collected or transform them into an irreversibly anonymous form.

7. Transfer of Personal Data outside of the EEA (including the EU)

Personal Data collected by Kheperer for the purposes under point 3 letter d) of this Privacy Policy will be transferred by Kheperer, in accordance with Articles 44 and subsequent of the GDPR, using appropriate safeguards suitable to ensure the protection of the Personal Data, to Google Inc., with registered office at 1600 Amphitheater Parkway Mountain View, CA, United States, 94043. The transfer is limited to the IP address of the User, in order to enable the service of Google Web Fonts on the Website. Additional information regarding the appropriate safeguards applied to this transfer can be obtained from Kheperer. The User can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

8. Rights of the User

In accordance with the GDPR, Users have the right, for the period as per point 6 of this Privacy Policy, to:

  • a) with reference to Processing under point 3 letters b) and d), withdraw consent at any time without prejudice to the lawfulness of prior Processing, by sending an email to Kheperer or by opting out of Kheperer commercial and marketing communications (Article 7 of the GDPR);
  • b) ask Kheperer for access to the Personal Data and information regarding the Processing, as well as request an electronic copy, unless otherwise specifically requested by the User (Article 15 of the GDPR);
  • c) request the rectification of the Personal Data and/or have it completed without undue delay (Article 16 of the GDPR);
  • d) request, for specific reasons (e.g. unlawful processing, withdrawal of consent, non-existence of the purpose for processing), the erasure of the Personal Data without undue delay (Article 17 of the GDPR);
  • e) in certain circumstances (e.g. inaccurate Personal Data, unlawful processing, exercise of a right before court) request that the Processing be restricted (Article 18 of the GDPR);
  • f) with reference to the Processing under point 3 letters c), e) and f), object to the Processing of the Personal Data at any time (if anonymous data were not used), by sending an email to Kheperer (Article 21 of the GDPR);
  • g) in cases of automated processing, receive the Personal Data in a readable format, for the purpose of communicating them to a third party, or, where technically feasible, request that Kheperer send the Personal Data directly to the third party (right to Personal Data portability – Article 20 of the GDPR);
  • h) be informed by Kheperer without undue delay of any breaches or unauthorized access by third parties to Kheperer systems that contain the Personal Data (data breaches – Article 34 of the GDPR);
  • i) lodge a complaint with the supervisory authority of the EU country where the User resides, works or where the User believes that his or her rights have been breached (Article 77 of the GDPR).

For additional information on the terms and conditions for exercising their rights, Users can consult the GDPR at this link, or contact Kheperer as per point 2 of this Privacy Policy.

9. Type of Cookies

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website

Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.

Your consent applies to the following domains: www.kheperer.it

What are cookies ?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies ?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use ?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

The below list details the cookies used in our website.

CookieDescription
_gaThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_WFS998WHEMThis cookie is installed by Google Analytics.
_gat_gtag_UA_218916796_1Set by Google to distinguish users.
_gidInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
cookielawinfo-checkbox-advertisementSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analyticsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functionalThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessaryThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-othersThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performanceThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsentRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

How can I control the cookie preferences ?

Should you decide to change your preferences later through your browsing session, you can click on the “Cookie Settings” item in the footer. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.